Cynar Aperitif

Cynar is a distinctive Italian amaro that falls under the category of bitters, famous for its unique inclusion of artichoke leaves among its 13 herbs and plants. Created in the early 1950s by the Venetian businessman Angelo Dalle Molle, it quickly became an icon of Italian drinking culture, marketed as a 'sober' digestive that could be enjoyed before or after meals.

While the brand was originally developed by the Pezziol company in Padua, it was later acquired by several larger entities as the spirits industry consolidated. Today, Cynar is a prominent member of the Campari Group portfolio. It is primarily manufactured in Italy, maintaining the traditional botanical infusion methods that give it its signature bittersweet, earthy flavor profile.

The global distribution and marketing of Cynar are managed by the Campari Group, which has expanded the brand's reach significantly beyond Europe, making it a staple in modern cocktail bars worldwide for drinks like the Cynar Spritz or the Negroni variation.