Select Aperitivo soft drink (Select Spritz)

Select is a historic Italian aperitif that forms the base of the iconic Venetian Spritz. Created in 1920 in the Heart of Venice, the recipe is a complex blend of 30 botanicals, including rhubarb roots and juniper berries, which provide its characteristic sophisticated bittersweet flavor profile and vibrant ruby red color.

While originally founded by the Pilla brothers in Venice, the brand has remained deeply tied to its Italian heritage over the last century. Today, it is owned by Gruppo Montenegro, one of Italy's premier food and spirits companies. The manufacturing remains concentrated in its country of origin to preserve the authentic craftsmanship and traditional methods that have defined the brand since its inception in the early 20th century.