Whurst Alkaline AA-batteries

Whurst is a private label brand primarily associated with the Northern European retail chain jem & fix. These alkaline batteries are designed as an affordable energy solution for household electronics.

The brand is owned by the Danish holding company Harald Nyborg A/S, which operates several hardware and home improvement retail chains across Denmark, Sweden, and Norway. While the brand is Danish-owned and developed for the Scandinavian market, the manufacturing process is outsourced to specialized battery production facilities in China to maintain a low price point for consumers.