Lorenz Crunchips Salted

Lorenz Crunchips is a leading potato chip brand in the European snack market. The brand originated in Germany and is produced by the family-owned company Lorenz Snack-World. The company has a long history in the snack industry, dating back to the Bahlsen family business before undergoing a corporate split in 1999 that established Lorenz as an independent entity.

Manufacturing primarily takes place in Germany, with additional significant production facilities located in Poland and Austria to serve the wider European market. The brand remains entirely under the ownership of the Lorenz family, maintaining its status as an independent, family-led enterprise headquartered in Neu-Isenburg, Germany.