Action cleaning products

The image displays the distinctive hazard and instruction icons commonly found on the reverse side of household cleaning products sold at Action, a popular European discount retailer. These symbols, such as the white star-burst on an orange background, represent European safety standards for chemicals and detergents.

Action is originally a Dutch company that has expanded rapidly across Europe. While the brand is Dutch, the manufacturing of their private-label household products takes place in various countries, primarily across Europe and Asia, to maintain low price points. The brand is currently owned by the British private equity firm 3i Group, which has overseen its transformation into a major international retail chain.