L'usine Chocolate Cupcake

L'usine is one of the most recognized bakery brands in the Middle East, particularly known for its wide range of pre-packaged baked goods like sliced bread, croissants, and cupcakes. The brand was originally established in Saudi Arabia as part of a joint venture aimed at modernizing the local bakery industry.

Today, the brand is wholly owned by Almarai, a giant in the food and beverage industry based in Riyadh. While the brand has its roots in traditional baking, it has transitioned into a highly industrial and automated production model. Most of its manufacturing takes place within Saudi Arabia to serve the GCC region, though Almarai's distribution network ensures these products reach a vast international market. The cupcake shown in the image is a staple of their snacking line, featuring a filled center and long shelf-life packaging.