Action Fire Lighters

Action Fire Lighters are a practical household product designed for lighting fireplaces, fire bowls, and stoves. The brand 'Action' is a well-known Dutch discount retailer that specializes in providing a wide variety of non-food items at low prices. These firelighters are typically sold as a private label product within Action stores.

Originally founded in Enkhuizen, Netherlands, in 1993, Action has expanded rapidly across Europe. While the brand is Dutch, the manufacturing of their private-label products often takes place in various countries, primarily in Europe and Asia, to maintain cost-efficiency. Currently, the brand is owned by the British private equity firm 3i Group, which acquired a majority stake in the company to support its international growth.