Fairy Non Bio Gel

Fairy Non Bio is a prominent brand of laundry detergent, specifically formulated for sensitive skin. It is widely recognized for its 'huggably soft' marketing and is consistently voted as a top brand for sensitive skin in the United Kingdom. Originally starting as a soap brand, Fairy has expanded into various household cleaning categories, including dishwashing liquid and laundry care.

The brand is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation. While the Fairy brand has deep historical roots in the UK—having been manufactured by Thomas Hedley & Co. in Newcastle before its acquisition by P&G in 1930—it is now a global brand within the P&G portfolio. Manufacturing occurs in various facilities across Europe and other regions to serve local markets, though much of the liquid detergent for the UK market is produced in P&G's European manufacturing hubs.