Hebe Cosmetics

Hebe is a prominent retail brand specializing in health and beauty products, originally established in Poland. It operates both as a comprehensive drugstore chain and a private label brand, offering a wide range of cosmetics, skincare, and personal hygiene items tailored to European consumer standards.

Since its inception, Hebe has been part of the Jerónimo Martins group, a massive international conglomerate based in Portugal. While the brand is deeply rooted in the Polish market and primarily manufactures its private label goods within Europe to maintain high quality and logistical efficiency, its strategic direction and ownership are managed from Lisbon. The brand has expanded significantly through its e-commerce platforms and physical storefronts across Central Europe.