Mr Kipling Cherry Bakewells

Mr Kipling is one of Britain's most iconic bakery brands, famous for its 'exceedingly good cakes'. The brand was launched in 1967 by Manor Bakeries as a premium cake range marketed through a fictional character, Mr. Kipling. The Cherry Bakewell, a variation of the traditional Bakewell tart featuring a shortcrust pastry shell, almond-flavored sponge, jam, icing, and a glacé cherry, has become one of their signature products.

While the brand has gone through several corporate ownership changes throughout the decades, it remains a staple of the British household. Most Mr Kipling products are produced in large-scale bakeries located in the United Kingdom, specifically at the Carlton bakery in South Yorkshire, which is one of the largest cake-making facilities in Europe. This localized production ensures that the brand maintains its British heritage and traditional taste profile.

The brand is currently owned by Premier Foods, a major British food manufacturer. Premier Foods handles the production, distribution, and marketing of the brand, ensuring that Mr Kipling remains a market leader in the cake category within the United Kingdom and across various international markets where the product is exported.