Borotalco Originale Extra Asciutto Deodorant

Borotalco is an iconic Italian brand with roots dating back to 1878, when the pharmacist Henry Roberts created the original talcum powder formula in Florence, Italy. The brand became famous for its unique fragrance and the use of natural 'Microtalc.'

Today, the brand is owned by the Bolton Group, an Italian multinational corporation that acquired the brand from the original Roberts pharmaceutical house. While the group operates globally, the production of many Borotalco products remains in Italy. The brand has expanded its product line from basic talcum powder to a wide range of personal hygiene products, including the deodorant stick shown in the image, all sharing the same legendary scent inherited from the early 20th century.