Hero Cassis Zero soft drink

Hero Cassis Zero is a popular blackcurrant-flavored carbonated soft drink that has become a staple in the Dutch market. Known for its distinct deep purple color and sharp berry flavor, the brand prides itself on using blackcurrants specifically harvested in the Zeeland province of the Netherlands, giving it a unique local heritage.

The Hero Group, originally founded in Switzerland, expanded significantly through acquisitions, including the Dutch company Taminiau's Conservenfabrieken in 1938, which brought the Cassis brand into its portfolio. Today, Hero Cassis remains a iconic product particularly in the Benelux region, where it is primarily manufactured and distributed. The Hero Group continues to operate as an international food and beverage conglomerate with a strong focus on fruit-based products.