Don Simon Tomato Juice

Don Simon is one of Spain's most iconic beverage brands, widely recognized for its high-quality juices and wines. Originally launched by J. García Carrión, a family-owned business founded in 1890 in Jumilla, Murcia, the brand has grown to become a global leader in the juice sector. The production of Don Simon juices, including its popular tomato juice, is centered in Spain, utilizing advanced sustainable manufacturing practices and locally sourced ingredients whenever possible.

The brand remains under the stewardship of J. García Carrión, S.A., which continues to be a privately held Spanish company. Its dominance in the Mediterranean and European markets is supported by a commitment to innovation, such as the early adoption of the aseptic carton (Tetra Brik) in Spain during the 1980s. Today, Don Simon is exported to over 150 countries, maintaining its identity as a quintessentially Spanish brand with deep roots in agricultural tradition.