Trudi Giraffe plush toy

Trudi is a prestigious Italian brand synonymous with high-quality soft toys. Founded in 1954 by Trudi Müller Patriarca in Tarcento, Italy, the company began as a small workshop creating hand-sewn plushies. Over the decades, it evolved into an international icon recognized for its detailed craftsmanship and endearing designs.

While the creative heart and design process remain deeply rooted in Italy, manufacturing is primarily carried out in China under strict European safety standards to maintain the brand's premium reputation. In 2019, the brand was acquired by Giochi Preziosi, the leading Italian toy company, ensuring the brand remains under Italian corporate ownership as it continues to expand globally.