SteelSeries Gaming Peripherals

SteelSeries is one of the world's leading brands in the competitive gaming and eSports industry. Founded in 2001, the brand was a pioneer in creating specialized gaming gear, notably launching the first glass mousepad (the Icemat) designed specifically for performance gaming. Over the decades, it has expanded into a powerhouse known for its Arctis headsets, Rival and Sensei mice, and Apex mechanical keyboards, which are staples in professional gaming tournaments worldwide.

While the brand maintains its design and engineering headquarters in Copenhagen, Denmark, the physical manufacturing of its products follows standard consumer electronics industry practices, with the vast majority of assembly occurring in China and Taiwan. In 2021, the brand underwent a major corporate transition when it was acquired by the GN Group, a Danish audio giant known for brands like Jabra and ReSound, ensuring the brand remains under Danish ownership while benefiting from global scale.