Ben's Original Long Grain Rice with Mushrooms

Ben's Original, formerly known as Uncle Ben's, is a globally recognized brand of parboiled rice and other related food products. The brand was originally created by Converted Rice Inc., which later became part of Mars, Inc. The manufacturing for European markets frequently occurs in France, as indicated on the packaging, though the brand operates a global supply chain with multiple production sites.

The brand underwent a major rebranding in 2020-2021 to address racial stereotypes associated with its previous name and imagery. Today, it remains a flagship brand under the Mars, Incorporated umbrella, a massive American multinational manufacturer of confectionery, pet food, and other food products.