Made O'Meter
Discover where a brand or product originates
Vidal is a well-established Italian brand specializing in personal hygiene products, most famous for its 'Muschio Bianco' (White Musk) fragrance which became a cultural icon in Italy. Founded in Venice, the brand is widely recognized for its high-quality shower gels and soaps that emphasize natural ingredients and refreshing scents.
Today, the brand is owned by Sodalis Group, a leading Italian multi-brand player in the personal care, beauty, and home care sectors. The production remains primarily centered in Italy, maintaining the brand's local heritage while expanding its distribution throughout Europe and beyond. The product shown features a 95% natural origin formula, reflecting the brand's modern shift toward biodegradable and eco-friendly ingredients.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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