ICA Munskölj Mintsmak

ICA Munskölj (Mouthwash) is a private label product from ICA, the leading grocery retailer in Sweden. Launched as a more affordable alternative to international dental care brands, it is designed specifically for the Swedish market with a focus on fluoride content and alcohol-free formulas.

The brand belongs to ICA Gruppen, which manages its own supply chain for private label goods. While many of their dental and personal care products are manufactured in Sweden to maintain high quality standards and reduce transport emissions, some production is outsourced to specialized third-party manufacturers across Europe depending on specific recipe requirements. ICA maintains strict control over the formulation to ensure it meets local Swedish dental health recommendations.