Twist Classic kitchen towel

Twist is a well-established private label brand for paper hygiene products, specifically associated with the Swiss retail giant Migros. The product shown, 'Twist Classic', represents a staple in Swiss households for kitchen cleaning and general hygiene tasks.

The brand was developed by Migros, Switzerland's largest retail company and one of the largest employers in the country. Ownership remains firmly with the Federation of Migros Cooperatives. While Migros prioritizes Swiss manufacturing (often through its own industrial subsidiaries like Mibelle Group or other local partners), high-volume paper products may involve raw materials or production stages in neighboring European countries to meet demand.