Swizzels Drumstick Squashies Bubblegum Flavour

Swizzels Drumstick Squashies are a modern soft gum version of the classic hard-boiled Drumstick lollies originally launched in the mid-20th century. The Squashies range was introduced in 2012 by Swizzels Matlow, a company that remains one of the oldest independent confectionery manufacturers in the UK.

The product is primarily manufactured in the United Kingdom, specifically at the company's long-standing factory in New Mills, Derbyshire. The brand is deeply rooted in British confectionery history, famously remaining family-owned even as many other traditional sweet brands have been acquired by larger multinational groups.