Made O'Meter
Discover where a brand or product originates
Antikal is a widely recognized brand specializing in the removal and prevention of limescale buildup. It is particularly popular across Europe, including the Netherlands, France, and Italy. The product shown is the Antikal Classic spray, known for its ability to clean surfaces such as showers, taps, and stainless steel by breaking down calcium deposits.
The brand was originally developed in Europe and has been a staple in the household cleaning sector for decades. It is owned by the American multinational corporation Procter & Gamble (P&G), which acquired the brand to expand its portfolio in the surface care market. Manufacturing for the European market primarily takes place in P&G's industrial facilities located in Pomezia, Italy, though logistics and distribution are managed through various regional hubs.
As part of the Procter & Gamble family, Antikal benefits from global R&D resources situated in both the United States and Europe. The brand continues to focus on 'anti-droplet' technology and surface protection, maintaining a dominant market position in the limescale removal category.
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