Made O'Meter
Discover where a brand or product originates
Rituals is a prominent lifestyle and cosmetics brand that focuses on transforming daily routines into meaningful moments through luxury home and body products. Originally founded in Amsterdam, the brand emphasizes a holistic approach to wellbeing, often drawing inspiration from Eastern traditions. The specific product shown in the image is manufactured in the Netherlands, reflecting the brand's commitment to quality control within its home region.
Starting as a single shop in 2000, Rituals has grown into a global powerhouse in the beauty and wellness sector. The company maintains its original Dutch roots, with its headquarters remaining in Amsterdam. Unlike many other beauty brands that have been acquired by large global conglomerates, Rituals remains privately held by its founding leadership, allowing it to maintain a distinct brand identity focused on sustainability and cultural heritage.
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