Made O'Meter
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Procell is the professional-grade brand of batteries originally developed by Duracell to serve industrial and professional markets. While Duracell focuses on consumer retail, Procell (formerly known as Duracell Professional) is engineered specifically for high-drain professional devices.
Today, Procell operates as a separate global brand under the ownership of Berkshire Hathaway. Manufacturing is distributed across a global network of facilities, often shared with Duracell production lines in countries such as the United States, Belgium, and China to ensure a consistent supply for the global industrial market.
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