Avia footwear and apparel

Avia is a prominent American brand specializing in athletic footwear, apparel, and accessories, originally founded in 1979 by Jerry Stubblefield. The brand significantly influenced the fitness world in the 1980s and 1990s with its patented Cantilever heel technology, designed to provide shock absorption and stability. While it began as an independent performance brand, its ownership has transitioned through several major corporations over the decades.

Today, Avia is part of the extensive portfolio of Sequential Brands Group, which manages the brand's global identity and licensing. The manufacturing process is distributed across multiple countries, primarily within Asia, to facilitate global distribution. The brand remains a staple in the value-oriented athletic market, continuing to provide sportswear that balances performance technology with affordability for casual and active consumers alike.