Magenta Skateboards

Founded in 2010 in Paris, France, Magenta Skateboards is an independent, skater-owned brand. It was established by Soy Panday and brothers Vivien and Jean Feil with the goal of promoting a creative, artistic, and worldwide vision of skateboarding that differs from the mainstream industry.

Unlike many global skate brands owned by large conglomerates, Magenta remains independently owned and operated. The brand's artistic direction is led by Soy Panday, whose hand-drawn graphics have become a hallmark of the company. While the brand is rooted in Paris, their high-quality wood decks are often manufactured by premium providers like Generator or BBS, which primarily operate in Mexico and the United States. Their apparel lines are sourced globally to maintain a focus on European-influenced design and quality.