Made O'Meter
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BUBS Godis is a highly recognized Swedish confectionery brand, specifically famous for its iconic 'Skalle' (skull) shaped gummies. Founded in 1992 in Jönköping, Sweden, the brand has built a cult following for its innovative texture and unique flavor combinations, such as the raspberry and salty licorice featured in this product. All BUBS products are traditionally manufactured in their factory in Sweden, maintaining high standards for vegan and Fairtrade certifications.
In 2022, the family-owned business was acquired by Orkla Confectionery & Snacks, a major Nordic conglomerate. Under Orkla's ownership, BUBS remains a distinct Swedish brand but benefits from the broader distribution network of its parent company, headquartered in Norway. The brand continues to represent Swedish candy culture globally, particularly through the 'Swedish Fish' and 'Salted Licorice' trends.
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