Smol laundry caps

Smol is a UK-based brand that revolutionized the household cleaning market by introducing a high-performance, eco-friendly subscription model. Originally founded in 2018, the brand focused on delivering concentrated laundry and dishwashing capsules directly to consumers' doors in plastic-free, FSC-certified cardboard packaging.

The brand's philosophy centers on reducing chemical usage and carbon footprints, with manufacturing taking place primarily in the United Kingdom. By cutting out the middleman and focusing on concentrated formulas, Smol has successfully positioned itself as a leader in sustainable home care.

Smol remains an independent company, continuing to expand its product line into personal care and surface cleaners while maintaining its commitment to vegan-friendly and cruelty-free manufacturing processes.