Made O'Meter
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Alpro is a pioneering European brand specializing in plant-based food and drink products. Founded in Belgium in 1980, it began as a visionary effort to provide sustainable alternatives to dairy, focusing on soy-based products before expanding into almond, oat, coconut, and other plant sources.
Today, Alpro is a core brand under the Danone umbrella, following Danone's acquisition of WhiteWave Foods in 2017. While the brand originated in Belgium, it now operates an extensive production network across Europe to meet high demand. Primary manufacturing sites are located in Wevelgem, Belgium, as well as Issenheim, France, and Kettering, United Kingdom. Each facility is strategically positioned to supply local markets while adhering to the brand's sustainability and ethical sourcing commitments. Ownership remains consolidated under Danone, a French multinational leader in the food-products industry.
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