Made O'Meter
Discover where a brand or product originates
Kruidvat tissues are a staple hygiene product offered by the prominent Dutch drugstore chain. These private-label pocket tissues are designed for convenience and personal care, reflecting the brand's commitment to accessibility and value for consumers in the Benelux region.
Kruidvat was established in 1975 in the Netherlands and has grown to become a market leader in health and beauty retail. Today, the brand is owned by A.S. Watson Group, which is a subsidiary of the Hong Kong-based multinational CK Hutchison Holdings. While the Kruidvat brand retains its strong Dutch heritage and local management, its parent company provides a global supply chain infrastructure. Consequently, while some products may be sourced locally, many of their paper goods are manufactured across multiple countries to ensure cost-efficiency and availability.
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