Vive Tropical Blast Zero Sugar

Vive Tropical Blast Zero Sugar is a pineapple and grapefruit flavoured fizzy drink. It is a private-label soft drink brand specifically developed for and sold exclusively by the supermarket retailer Aldi. The Vive brand is part of Aldi's strategy to offer high-quality alternatives to well-known national brands at a lower price point, specifically competing with drinks like Lilt or Fanta.

As a private-label product for the UK market, it is primarily manufactured within the United Kingdom through various beverage bottling partners. The brand originates from Germany, where Aldi was founded, but 'Vive' as a specific label is heavily utilized across Aldi's UK and Irish operations. The ultimate owner of the brand is Aldi Süd, a global discount supermarket chain headquartered in Germany, which manages all local operations and distribution for its stores in these regions.