Grumme Kulörtvätt Parfymfri laundry detergent

Grumme is a quintessential Swedish brand with a history dating back to 1882, when Ferdinand Grumme founded a soap factory in Stockholm. It is best known for its pine soap (såpa) and has long positioned itself as an environmentally conscious choice in the Swedish household cleaning market. The product shown is a fragrance-free liquid detergent for colored laundry, packaged in a sustainable paper-based carton.

Today, Grumme is owned by the Norwegian conglomerate Orkla ASA through its Swedish subsidiary Orkla Care AB. While the brand maintains a strong Swedish heritage and identity, it operates as part of Orkla's extensive portfolio of Nordic consumer goods. Production for Grumme's liquid detergents primarily takes place in Sweden, ensuring short transport routes for its main Nordic market.