Vivaia footwear and accessories

Brand History and Concept

Vivaia was founded in 2020 with a mission to create stylish and sustainable footwear. The brand gained rapid international popularity for its focus on eco-friendly materials, most notably its signature 3D-knitted uppers made from recycled plastic water bottles. By combining modern technology with comfort-focused design, Vivaia has positioned itself as a leader in the sustainable fashion industry.

Manufacturing and Sustainability

Vivaia products are primarily manufactured in China, utilizing advanced, zero-waste 3D knitting technology. The production process emphasizes environmental responsibility, incorporating materials such as carbon-free rubber, natural artemisia argyi herbal insoles, and recycled packaging. Their factories are selected for their ability to execute high-tech manufacturing while adhering to modern labor and environmental standards.

Ownership and Global Presence

While the brand maintains a strong global digital presence and retail pop-ups in major cities like New York and Tokyo, it is owned and operated by a technology-driven fashion group based in China. The brand continues to expand its catalog from its classic flats to heels, boots, and bags, consistently focusing on the 'sustainable and comfortable' market segment.