Made O'Meter
Discover where a brand or product originates
Rexona is one of the world's leading deodorant brands, originally founded in Australia in 1908 by a physician and his wife. The brand is known for its high-performance anti-perspirants and its iconic 'tick' logo, symbolizing motion and reliability. It is marketed under various names including Degree in North America and Sure in the United Kingdom and Ireland.
Today, Rexona is a flagship brand owned by Unilever, a British multinational consumer goods company. Due to its global footprint, manufacturing takes place in multiple strategic locations across Europe, Asia, and the Americas to supply different regional markets. The brand continues to focus on 'MotionSense' technology, designed to respond to body movement for long-lasting freshness.
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