Made O'Meter
Discover where a brand or product originates
Rexona is a global powerhouse in the personal care sector, specifically known for its deodorants and antiperspirants. The brand was originally created in Australia in 1908 by Alice Sheffer, a physician's wife who developed an effective personal hygiene product. Over the decades, it grew into an international leader in motion-activated protection.
Today, Rexona is owned by Unilever, the British multinational consumer goods giant. While the brand has its roots in Australia, its manufacturing is highly decentralized to serve various global markets. Products are typically manufactured in regional hubs across Europe, Asia, and the Americas to ensure local supply chain efficiency. In Spain, it is a leading brand in the deodorant category, often marketed under the name Sure, Shield, or Degree in other countries depending on the territory.
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