BlanX White Shock toothpaste

BlanX is a well-known Italian brand specializing in whitening toothpaste and oral care products. The brand gained international recognition for its unique formulations containing Arctic Lichen extracts and its patented Actilux technology, which uses light to activate its whitening properties.

Produced primarily in Italy, BlanX is a flagship brand of Coswell S.p.A., an Italian family-owned company based near Bologna. Coswell manages the entire lifecycle of the product, from research and development in its private laboratories to professional manufacturing within Italian borders, ensuring high quality and adherence to European cosmetic standards.