Hola Cola (Dia)

Hola Cola is a private label soft drink brand exclusively produced for and sold by Dia, the Spanish multinational hard-discount supermarket chain. Originally launched to provide a budget-friendly alternative to global cola brands, it has become a staple of the Dia beverage portfolio.

Because Dia operates across several European and Latin American markets, the manufacturing of Hola Cola is typically outsourced to local beverage bottling partners within each specific region to reduce logistics costs. For instance, in Spain, it is produced by local bottling companies, while products for other markets like Portugal or Argentina may be manufactured by regional suppliers.

The brand is owned and managed by Dia Group (Distribuidora Internacional de Alimentación, S.A.), which is headquartered in Las Rozas, Spain. While Dia was previously owned by several investment groups, its ultimate parent company is now LetterOne, which manages the chain's international operations and strategic direction across thousands of retail locations.