Maybelline Lash Sensational Mascara

Maybelline New York is a leading global cosmetics brand with a rich history dating back to 1915 when it was founded by Thomas Lyle Williams in Chicago. The brand rose to fame with the creation of the first modern eye cosmetic for daily use, named after Williams' sister, Mabel, and the original product, Vaseline.

Today, Maybelline is under the ownership of L'Oréal, the world's largest cosmetics company, which acquired the brand in 1996. While the brand carries the 'New York' moniker to reflect its cultural roots and global marketing identity, its products are manufactured in various facilities around the world, with mascara production frequently centered in Italy and the United States to serve international markets.