Lambi Decorated Toilet Paper

Lambi is a premium Nordic brand for tissue products, recognized for its softness and the iconic lamb mascot. Originally launched in 1965, the brand has its roots in the Finnish forestry industry and has grown to become a household staple across Scandinavia and the Baltics.

The product shown is a decorated toilet tissue, likely manufactured at the Mariestad mill in Sweden or similar facilities in the Nordic region, utilizing pulp from sustainable Nordic forests. The brand is emphasizes environmental responsibility, often carrying the Nordic Swan Ecolabel.

Lambi is owned by Metsä Tissue, which is part of the Metsä Group, a large Finnish forestry cooperative owned by over 90,000 forest owners. This ownership structure ensures that the entire value chain, from forest management to the finished paper product, remains largely within Finnish and Nordic control.