Michelob Ultra beer

Michelob Ultra was originally launched in 2002 by Anheuser-Busch in the United States. It was specifically formulated as a low-carbohydrate, low-calorie light lager to appeal to fitness-conscious consumers and enthusiasts of an active lifestyle. The brand quickly became one of the fastest-growing beer brands in the U.S. market due to its precise positioning at the intersection of socialization and wellness.

Today, the brand is owned by Anheuser-Busch InBev (AB InBev), the world's largest brewing company, following the historic merger between the American Anheuser-Busch and the Belgian-Brazilian InBev in 2008. While it remains a quintessentially American brand in identity, Michelob Ultra is now produced in various facilities worldwide to meet global demand, with major production hubs in the United States, Canada, and the United Kingdom.