Toffifee hazelnut confectionery

Toffifee is a world-renowned confectionery brand characterized by its unique combination of a roasted hazelnut, a caramel cup, creamy nougat filling, and a drop of dark chocolate. Launched in West Germany in 1973 by August Storck KG, it was introduced as a treat for the whole family and has since expanded to be sold in over 100 countries worldwide.

Production remains centralized in Germany, primarily at the August Storck KG manufacturing facilities in Halle (Westfalen). This centralized manufacturing approach ensures consistent quality standards globally. In the United States, the product is often marketed under the name 'Toffifay' with slightly different packaging, but the product itself remains largely identical to the original European version.

The brand is owned by the privately held German company August Storck KG. As of 2026, the company continues to be led by the Storck family, maintaining its status as one of the largest family-owned confectionery enterprises in the world. The company also manages other famous brands such as Werther's Original, Merci, and Riesen.