Made O'Meter
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SOC is a sports and lifestyle brand founded in Sweden, specifically developed as a private label for the retail giant Stadium. The brand was created to offer high-quality, functional sportswear and equipment at a more accessible price point than international premium brands.
The brand is owned by Stadium AB, a Swedish family-owned company headquartered in Norrköping. Stadium is one of the largest sporting goods retailers in the Nordic region. While the design and conceptualization are managed in Sweden, manufacturing is outsourced to various global suppliers, predominantly located in Asia, to ensure competitive pricing and wide availability.
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