LaCie Rugged external hard drive

LaCie is a high-end brand specializing in external hard drives and storage solutions, famous for its distinct 'Rugged' line featuring an orange rubber sleeve designed by Neil Poulton. Founded in France, the brand became a subsidiary of the American data storage giant Seagate Technology in 2012.

While the brand has French roots and the parent company is American, the physical assembly of these units primarily takes place in Southeast Asian manufacturing hubs like Thailand or China, where Seagate maintains large-scale production facilities. Today, LaCie operates as the premium professional brand under Seagate's global portfolio.