ASOS Apparel

ASOS is a UK-based global online fashion and cosmetic retailer, primarily aimed at young adults. Founded in London in 2000, it has evolved from its original concept of 'AsSeenOnScreen' to become a powerhouse in original fashion design through its own private labels like ASOS Design, ASOS Edition, and ASOS Luxe.

Manufacturing for ASOS products occurs across a diverse global supply chain. While the company is headquartered in the United Kingdom, its products are manufactured in various countries including Turkey, China, India, Vietnam, and Morocco to ensure scale and variety. The brand is strictly a digital-first retailer, operating without physical stores and managing its distribution through massive fulfillment centers around the world.