Beyblade X Launcher

Beyblade X is the fourth generation of the popular spinning top toy franchise. Originally created in Japan, the brand is a collaborative effort between the toy giant Takara Tomy and various media partners. The physical products are typically manufactured in Southeast Asia, with modern Beyblade X components primarily stemming from factories in Vietnam and China to meet global demand.

The brand's ownership is split by region; while Takara Tomy remains the ultimate owner and developer in Japan and most of Asia, Hasbro holds the licenses for distribution and manufacturing in Western markets including North America and Europe. This partnership has been a staple of the brand since its inception in 1999, ensuring that Beyblade remains a dominant force in the global toy industry through 2026 and beyond.