Carrefour Soft Confort pocket tissues

Carrefour Soft Confort is a private label brand belonging to the French retail giant Carrefour. These pocket tissues are part of a broader hygiene range designed to offer everyday essentials at competitive prices. Originally founded in 1958 in Annecy, France, Carrefour has grown into one of the largest hypermarket chains in the world.

The manufacturing of these tissues typically occurs within the European Union, primarily in France, through partnerships with large paper and pulp industrial suppliers. As a 'private label' or 'distributor brand', the product is exclusive to Carrefour stores. The brand reflects Carrefour's strategy of owning the entire supply chain from design to shelf, ensuring consistent quality and availability across its global network of supermarkets and hypermarkets.