Fairy Original liquid dish soap

Fairy is one of the most recognizable brands of dishwashing liquid in the world, renowned for its long-lasting suds and grease-cutting ability. The brand was originally created by Thomas Hedley & Co., a soap-making company based in Newcastle upon Tyne, England. For generations, it has been a staple in European households, particularly in the UK and Scandinavia, where it often carries the 'Nordic Swan' Ecolabel for environmental friendliness.

Today, Fairy is a key brand in the portfolio of Procter & Gamble (P&G), an American multinational consumer goods corporation. While the brand has British origins, its manufacturing is decentralized to serve global markets efficiently. In Europe, production often takes place in countries like the United Kingdom and Belgium. The brand remains a leader in the dish care category, constantly evolving to include dishwasher tablets and specialized skin-friendly formulas.