Hoff Potato Flour

Hoff is a prominently recognized Norwegian brand specialized in potato-based products, most famous for its potato flour (potetmel) and frozen potato items like French fries. The brand's history is deeply rooted in the Norwegian agricultural cooperative system, representing a collective of local farmers who process their harvest through industrial facilities.

The production primarily takes place in Norway, with a major facility located in Gjøvik. As a staple in Scandinavian kitchens, Hoff potato flour is widely used for baking, thickening sauces, and making traditional desserts. The brand is managed by Hoff SA, which functions as a cooperative owned by approximately 2,400 Norwegian potato growers, ensuring that the value chain remains within the local agricultural community.