Subito.it Online Marketplace

Subito.it is the leading online classifieds platform in Italy, founded in Milan in 2007. Originally inspired by the success of international classified sites, it was designed to provide a simple, sustainable way for Italians to buy and sell second-hand goods locally.

Today, the platform is part of a larger global digital ecosystem. While it remains a distinctly Italian brand operated by Subito S.r.l., it is owned by Adevinta, a major international player in the digital marketplaces industry. This ownership brings global technical expertise to the local Italian market, supporting the circular economy by facilitating millions of peer-to-peer transactions annually across categories ranging from electronics and home goods to cars and real estate.