Isostar Hydrate & Perform

Isostar is a pioneering brand in the sports nutrition industry, famously launched in 1977 as the first isotonic sports drink specifically designed to meet the nutritional needs of athletes. The brand focuses on hydration and energy replenishment, offering a variety of powders, ready-to-drink beverages, and energy bars.

Originally developed in Switzerland by the Wander AG pharmaceutical company (famous for creating Ovomaltine), Isostar has undergone several changes in ownership over the decades. Today, it remains a leader in the European market, known for its scientifically-backed formulas. The brand is currently owned by Nutrition & Santé, a company that specializes in dietary and organic health products.

Manufacturing takes place predominantly at high-tech facilities in Switzerland and France to ensure strict quality standards. The ultimate parent company, Nutrition & Santé, is headquartered in France and manages Isostar’s global distribution, maintaining its position as a staple for endurance athletes across the continent.