O2 Hydration drink

O2 Hydration (originally known as O2 Natural Recovery) was founded in 2014 by Dave Colina, a CrossFit trainer, and Dan Kim, a medical doctor, in Columbus, Ohio. The brand was developed as a clean, low-sugar alternative to mainstream sports drinks, featuring oxygen-infused water and a high electrolyte profile modeled after intravenous (IV) hydration. It gained significant popularity within the functional fitness and CrossFit communities for its focus on recovery and natural ingredients.

The product is primarily manufactured in the United States to ensure quality control and adherence to its clean-label standards. Over the years, the brand has transitioned from a niche recovery drink marketed toward heavy athletes to a broader hydration brand appealing to a diverse, health-conscious audience. It is notable for its commitment to sustainability, operating as a carbon-negative business through the use of infinitely recyclable aluminum cans and eco-friendly shipping practices.

Ownership of O2 Hydration remains independent and private. The company is led by its original founder and has raised capital through private venture equity and community crowdfunding, allowing it to maintain its status as an independent challenger in the beverage industry against major corporations.